Weichen Li

Monetization Strategy

Weichen (Kathy) Li currently serves in a Monetization Strategy role at 小红书 since October 2025. Previously, Weichen held a position in Corporate Strategy within the CEO Office at Audi China from January 2023 to October 2025, focusing on AI and Data Strategy. Weichen's experience also includes working as an Investment Analyst at BDA, providing investment advisory for Tiger Global from March to December 2022, and serving as a Product Manager at Meituan, where the focus was on Supply Chain Strategy from January 2021 to March 2022. Earlier roles include Research Assistant at Automotive Futures Group from September 2019 to December 2020 and Co-President of the Michigan China Forum from September 2018 to May 2020. Weichen earned a Bachelor of Science in Statistics from the University of Michigan, graduating in 2020, and completed high school at 北京大学附属中学 from 2013 to 2016.

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