Cristina Caricato is an accomplished communications professional with extensive experience in public relations and corporate communications. Currently serving as the Head of PR and Communications for Western Europe at Xiaomi Technology since June 2019, Cristina previously held the role of PR Manager for Italy. Prior to this, Cristina worked at Burson Cohn & Wolfe from March 2017 to May 2019 as a Senior Associate, focusing on corporate and CSR communications for Lavazza. Earlier in the career, Cristina was involved with Burson-Marsteller as a PR Account for Samsung Electronics Italia and held various positions including Client Account Executive. Additional experience includes a staging position at Moviefarm and a role as Sales Consultant at Newton SpA. Cristina holds a Laurea Triennale degree in Scienze della Comunicazione from Università Cattolica del Sacro Cuore, completed in 2009.
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