Nuria González Frasés

Nuria González Frasés is a media buy manager at Xiaomi Technology since December 2023, responsible for managing the full media budget and leading SEM strategy to drive brand awareness. Prior to this role, Nuria served as a digital communications manager at Grupo Azarbe, where strategic branding and marketing plans were developed and implemented. Experience includes online trade marketing at Energy Sistem, where expertise in e-commerce media and PPC strategies was demonstrated. Nuria also held various roles at adidas, focusing on omnichannel transformation and change management. Educational qualifications include degrees in International Business and International Management from the University of Valencia and HSB Hochschule Bremen, respectively.