Zhifu Yan

Zhifu Yan is an experienced international business development executive with a strong background in technology, gaming, and influencer marketing. Currently serving as the International Business Development Director at Xiaomi Technology, Zhifu focuses on sourcing mobile games, promoting IAP payment solutions, and optimizing user experiences through programmatic advertising partnerships. Prior roles include managing China operations for IZEA, HomeToGo, and The Specialist Works, as well as serving as a Senior Business Development Manager at Alibaba Group, where Zhifu significantly increased app downloads and established key partnerships. Zhifu began a career in the gaming industry at SOHU ChangYou.com Ltd, leading game acquisition and licensing initiatives. Educational qualifications include a Master's degree in Marketing from the University of Sydney and a Bachelor's degree in Computer Science and Technology from Harbin Institute of Technology.