Uttarika Kumaran

Uttarika Kumaran is a seasoned professional with extensive experience in the digital marketing and media sectors. As a Co-Founder of XIRCLS, a comprehensive martech stack designed for optimizing buyer journeys, Uttarika has played a pivotal role since October 2016. Currently serving as Director at ALTISSADVANCE TECH PRIVATE LIMITED and FirstNucleus Internet Technologies Pvt. Ltd., Uttarika has also co-founded Real Reviews, a platform showcasing user video reviews, and ShopLyne, a hyperlocal shopping service connecting consumers in Mumbai to local stores. With a background in software development and content marketing at Nucleus Digital, as well as previous editorial roles at DNA Mumbai and We Media Ltd., Uttarika holds a Bachelor's degree in Literature from St. Xavier's College and a Master's degree in Media and Culture Studies from the Central Institute of English and Foreign Languages.