Xische & Co
Lama Lamaa is an accomplished professional with extensive experience in digital services, project management, and product development. Currently serving as the Director of Digital Services and Senior Project Manager at Xische & Co since May 2020, Lama drives new business opportunities and oversees multiple digital projects across diverse sectors including Government, Education, Logistics, and Hospitality. Prior to this role, Lama spent a decade at Lebanese American University as a Product Manager/Process Development, leading digital transformation initiatives and process enhancements. Additional experience includes project management roles at Scryptech and Ideation Soft, where Lama adopted agile methodologies to deliver high-quality projects. Lama holds an MBA from Lebanese American University and has pursued further education in agile practices, project management, and data science.
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Xische & Co
Xische* is a hybrid design consultancy that helps create branded experiences using consulting and design for clients across Dubai, Abu Dhabi, Riyadh and New York. Not a web studio or an advertising agency, Xische is a boutique consultancy delivering digital brand experiences by combining business consulting, brand and media strategy, interaction design and animated experiences on the Web, within Environments and on Mobile Devices. Established in 2001, Xische works in conjunction with agencies and consultants to service global brands including Smart Dubai Office, Giorgio Armani, Emirates Airlines, Prime Minister's Office, The Executive Office, Red Bull, P&G and the Dubai Government, amongst others. Never a method to madness, but at Xische the formula for impact through design stems from re-engineering the thought process. However, the team's multicultural diversity holds the key to comprehending, adapting and producing highly emotive and culturally relevant digital work. An independent agency, Xische is wholly equity financed by investment boutique Xische Holdings Limited. (*Xische is pronounced zee•shay)