XL Event Lab
Grahame Ferguson has a diverse work experience in the event and leisure industry. Grahame started their career in 1994 as a self-employed event producer and promoter. In 2000, they joined Balouga Leisure as a company director, where they worked until 2006. In 2007, Ferguson became the CEO and managing director of XL Event Lab, where they continue to work currently.
Grahame Ferguson attended the University of Glasgow from 1990 to 1994, where they obtained a Master of Arts (M.A.) degree in Sociology.
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XL Event Lab
XL Event Lab specializes in the conceptualization, development and production of exciting and creative experiences & events across the world. Since launching in 2007 the company has established a unique portfolio of experiences and collaborated with some of the biggest players in the world of live entertainment. As well as being experts in the creation and development of engaging customer experiences, XL Event Lab is also highly skilled in event execution producing an average of 400 individual events across a typical year. With full time offices in the US, UK and Australia the company continues to seek out new territories, new partners and new IP as part of its ambitious blueprint for growth.