XMC
Adewole K. is a skilled marketing professional with extensive experience in brand ambassadorship, customer experience analysis, and marketing management. Currently serving as a Brand Ambassador for XMC since May 2023, Adewole specializes in creating engaging activations to enhance brand awareness. Previous roles include Customer Experience & Sales Analyst at Walmart from December 2022 to September 2023, where Adewole focused on process optimization and cross-functional collaboration, and Marketing & Customer Service Manager at VAS SOLARS & VAS RECYCLERS from September 2015 to August 2022, achieving notable revenue increases and customer satisfaction metrics. Adewole's educational background includes a Post Graduate Degree in Digital and Content Marketing from York University, a Post Graduate Certificate in Social Media Management from Niagara College, a Post Graduate Diploma in Technology Management from NACETEM, and a Bachelor of Science in Economics from Olabisi Onabajo University in Nigeria.
XMC
Founded in 2006, XMC is a proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 25 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and analytics. With a head office in Toronto, 60+ full-time employees, and a roster of 2,500 part-time employees across the country, the XMC Group of Companies includes XSS (national staffing solutions), REVXM (turnkey digital and event production services), XMC Promotions (branded products), and Sponsorship Canada (sponsorship valuation, naming rights and brokerage services). Our team has nurtured XMC’s culture—from the people we seek to attract and fiercely retain, to the sponsorship, Experiential Marketing™ and field marketing methodology and processes we’ve trademarked and employ. We have valuated and negotiated some of the highest profile strategic partnerships and naming rights deals in Canada and facilitated game changing endorsement arrangements while building rigor and driving ROI for our blue chip and upstart clients. XMC is the official Sponsorship and Experiential Marketing™ Agency.