XMC
Andrea Stothers is a seasoned professional in account management and hospitality, currently serving as a Senior Account Manager at XMC, Canada's official sponsorship and experiential marketing agency, since April 2022. Prior experience includes roles as an Account Manager at CGI and Executive Assistant in the same company, as well as Sales Manager at The Broadview Hotel Toronto. Andrea's career also features significant experience in catering and event coordination across various prestigious establishments, including Omni Hotels & Resorts and The King Edward Hotel. Educational credentials include a Bachelor of Arts in Communication Studies from Brock University and a degree in Hospitality Tourism Operations Management from Humber College.
XMC
Founded in 2006, XMC is a proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 25 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and analytics. With a head office in Toronto, 60+ full-time employees, and a roster of 2,500 part-time employees across the country, the XMC Group of Companies includes XSS (national staffing solutions), REVXM (turnkey digital and event production services), XMC Promotions (branded products), and Sponsorship Canada (sponsorship valuation, naming rights and brokerage services). Our team has nurtured XMC’s culture—from the people we seek to attract and fiercely retain, to the sponsorship, Experiential Marketing™ and field marketing methodology and processes we’ve trademarked and employ. We have valuated and negotiated some of the highest profile strategic partnerships and naming rights deals in Canada and facilitated game changing endorsement arrangements while building rigor and driving ROI for our blue chip and upstart clients. XMC is the official Sponsorship and Experiential Marketing™ Agency.