XMC
Andrew Reade is a professional with extensive experience in account management and client services, currently serving as a Senior Account Manager at XMC, Canada's official sponsorship and experiential marketing agency since November 2021. Prior to this role, Andrew held various positions at WIS International, including Client Manager for Apple Canada, and multiple roles at Mosaic North America, culminating in Client Manager. Earlier career roles included an Insurance Broker at Combined Insurance and several sales positions at Mosaic North America and SportMart. Andrew earned a Bachelor's degree in Law with a minor in Business from Carleton University between 2010 and 2014.
XMC
Founded in 2006, XMC is a proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 25 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and analytics. With a head office in Toronto, 60+ full-time employees, and a roster of 2,500 part-time employees across the country, the XMC Group of Companies includes XSS (national staffing solutions), REVXM (turnkey digital and event production services), XMC Promotions (branded products), and Sponsorship Canada (sponsorship valuation, naming rights and brokerage services). Our team has nurtured XMC’s culture—from the people we seek to attract and fiercely retain, to the sponsorship, Experiential Marketing™ and field marketing methodology and processes we’ve trademarked and employ. We have valuated and negotiated some of the highest profile strategic partnerships and naming rights deals in Canada and facilitated game changing endorsement arrangements while building rigor and driving ROI for our blue chip and upstart clients. XMC is the official Sponsorship and Experiential Marketing™ Agency.