XMC
Madelaine Thomson is a seasoned professional in account management and experiential marketing, currently serving as a Senior Account Manager at XMC since May 2017. Previously, Madelaine held the positions of Account Manager and Staffing Coordinator at XMC. Prior experience includes working as an Account & Project Manager at Bottle Cap Media from June 2014 to May 2017, where responsibilities included client engagement, event staffing, and report production. Madelaine also worked at Diamond Marketing from April 2013 to November 2016 as a Brand Ambassador and Team Lead, focusing on event execution and staff training. Madelaine holds a diploma from George Brown College, earned between 2010 and 2013.
XMC
Founded in 2006, XMC is a proudly independent agency that provides strategic counsel and execution of bespoke Sponsorship and Experiential Marketing™ programs for over 25 world-class companies. XMC collaborates with clients to create powerful integrated marketing campaigns shaped by strategic insight, defined by meaningful execution, and supported by proprietary business tools and analytics. With a head office in Toronto, 60+ full-time employees, and a roster of 2,500 part-time employees across the country, the XMC Group of Companies includes XSS (national staffing solutions), REVXM (turnkey digital and event production services), XMC Promotions (branded products), and Sponsorship Canada (sponsorship valuation, naming rights and brokerage services). Our team has nurtured XMC’s culture—from the people we seek to attract and fiercely retain, to the sponsorship, Experiential Marketing™ and field marketing methodology and processes we’ve trademarked and employ. We have valuated and negotiated some of the highest profile strategic partnerships and naming rights deals in Canada and facilitated game changing endorsement arrangements while building rigor and driving ROI for our blue chip and upstart clients. XMC is the official Sponsorship and Experiential Marketing™ Agency.