Tom DeWitt

Tom DeWitt, Ph.D., is the founder and Executive Director of the XMGlobal Collaborative, where they focus on delivering the organization's vision, mission, and values. They previously served as a visiting professor at Hankuk University of Foreign Studies and S P Jain Center of Management, and held various academic positions at Bowling Green State University and the University of Hawaii at Hilo. Tom's industry experience includes leadership roles at Incofood Management Services and Sensei International, as well as founding Kumupa`a Brand Experience Consulting. They earned a Doctor of Philosophy in Marketing from Florida State University in 2004, and have played an active role in advancing customer experience through initiatives at Michigan State University.