David J. Moore

David has over 40 years of experience finding new ways of making technologies work for marketers – from the early ad networks to search engine marketing, behavioral targeting and big data. David serves as Chief Executive Officer of BritePool, an emerging company focused on “identity” management in an era of regulation and data breeches. He founded and led 24/7 Media’s (now Xaxis) growth from start-up to a leader in digital marketing and ad technology. David is an ex officio member of the Interactive Advertising Bureau’s (IAB) Board of Directors and Executive Committee. He served as IAB’s Chairman from 2009 to 2011 and has been an active member since 2002. David is Vice-Chairman of the Advertising Educational Foundation, serves on the board of Throtle and is an Advisor to Lucidity, a blockchain start up.