Kalina Vasileva

Kalina Vasileva is an experienced professional in digital media and project management, currently serving as an Account Director and Project Management Team Lead at Xplora BG since April 2019. Previously, Kalina held roles as a Digital Media Planner at Media Direction OMD and HutsJWT Sofia, where responsibilities included developing digital strategies and managing advertising budgets for notable clients such as Nestle and Estee Lauder. Prior experience also encompasses sales and campaign management at Webground and VIVACOM, where client needs were prioritized through effective communication and service delivery. Kalina holds a Master's degree in Communication and Media Studies from Sofia University St. Kliment Ohridski and a Bachelor's degree in Marketing from the University of Economics Varna.