Armin Krienke

National Sales Director, Digital Fitness & Partnerships at Xponential Fitness

Armin Krienke is an experienced sales and operations professional with a strong background in the fitness industry. Currently serving as the National Sales Director for Xponential Fitness since January 2023, Armin previously held the position of Head of Sales for North America at Evolt IOH from January 2022 to January 2023. Armin's extensive tenure at FitnessOnDemand spanned over eleven years, during which time responsibilities as the Director of Sales and Business Development included establishing policies, identifying new partners, and fostering business growth. Prior to that, Armin contributed to Life Time Fitness in various leadership roles, managing sales and operational departments from August 2002 to April 2010, focusing on team development, strategic marketing, and operational efficiency.

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