JA

Janicke A.

Director Of International Sales & Operations at Xponential Fitness

Janicke A. is an accomplished professional with extensive experience in sales and operations management across various fitness organizations. Currently serving as the Director of International Sales & Operations at Xponential Fitness since March 2025, Janicke has previously held key roles at Pure Barre, including National Sales Director, National Presale Manager, and Corporate Regional Sales Manager. Janicke's foundation in the fitness industry began as the Managing Director and Athletic Trainer at Mount CrossFit and associated facilities from January 2012 to December 2021. Additional expertise includes a role as Senior Marketing & Event Manager at 3RM Ltd and sales positions at Ballance Agri-Nutrients Ltd and Advance Investigations Ltd. Janicke holds a Post Graduate Degree in Communication Studies, Public Relations, and a Bachelor of Sport & Exercise Science from Auckland University of Technology, along with ongoing studies in Holistic Performance Nutrition.

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Xponential Fitness

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Xponential Fitness is a curator of leading brands across a variety of verticals in the boutique fitness & wellness space.


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