John Licardi

John Licardi has extensive experience in the advertising and marketing industry. John started their career as an Account Executive at McCann-Erickson and later worked as a Senior Account Executive at Grey Advertising. John then moved on to become the Brand Advertising Manager at AT&T, where they developed advertising strategies and achieved exceptional results.

John continued their career at Sony Electronics as an Advertising Director, where they developed advertising for multiple product lines and supported retail sales promotions. After that, they held the role of Vice President, Account Director at BBDO, where they worked with clients such as Cingular Wireless, Visa International, and Texaco Corporate, implementing successful advertising campaigns.

John then joined AT&T Wireless as an Associate Director of Advertising, directing retail and brand advertising strategies in a highly competitive marketplace. John achieved upward shifts in consumer perceptions and successfully drove store traffic and sales.

Their next role was Senior Account Director at William Morris Endeavor, where they led concept and strategy development for a large marketing budget supporting key product introductions. John also had P/L responsibility for the account.

John then joined mcgarrybowen as an Account Managing Director, working with Verizon Communications. John was responsible for developing marketing programs utilizing sponsor assets, driving revenue and sales. John also developed sales and leveraging programs to generate excellent ROI.

Currently, John is working as a Business Development Director at Extreme Reach.

John Licardi attended Hofstra University where they pursued a Bachelor's degree in Business with a specialization in Marketing. The duration of their education at Hofstra University is unknown.