Lauren Friscia-Baca

Lauren Friscia-Baca currently serves as the Global VP of Marketing at Xsolla, with previous experience as the Director of Marketing for Grow Ads at Unity, where leadership focused on strategic marketing for various ad mediation and programmatic solutions. Prior to Unity, Lauren held the position of Senior Director, Head of US Marketing at ironSource, guiding the transition from the Tapjoy acquisition. At Tapjoy, Lauren's leadership as Senior Director, Head of Global Marketing earned accolades, including the Global Excellence Award and the President's Cup. Lauren's earlier roles included senior marketing positions at Cheetah Mobile, YuMe, Electronic Arts, and AdNectar. Academic credentials include an MBA in Marketing from St. John's University and a BA in Business Management Economics from the University of California, Santa Cruz, along with additional executive education from UC Berkeley and LSE.