Guillaume B.

Guillaume B. is an experienced sales professional with a strong background in business development and account management, particularly within the FMCG sector. From August 2010 to November 2018, Guillaume served as Senior Sales Manager at The Planorama Group, where responsibilities included managing key accounts and leading contract negotiations. Following this role, Guillaume became Sales Director for Europe at Planorama, overseeing international sales teams and engaging directly with C-level executives. Currently, Guillaume holds the position of International Sales Director at Kantar XTEL since November 2019, focusing on creating and presenting strategic solutions to senior leadership while managing complex proposal processes. Educational qualifications include a Master’s degree in International Business from KEDGE Business School and a Bachelor’s degree in Marketing & Events Management from the University of the West of Scotland.