XTEL
Maria Viviani is a seasoned Tech Product Marketing Manager currently at XTEL since July 2022, with prior experience at Kantar from April 2014 to November 2022. Expertise includes product positioning and messaging, communication plans for new product launches focused on RGM, TPM, and Retail Execution solutions. Maria has also held various marketing and communications roles, starting at XTEL in 2005, and participated in strategic planning at Cooperativa Murri while serving as a board member. Educational qualifications include a full-cycle degree in Communication and Media Studies from Alma Mater Studiorum – Università di Bologna and participation in an Erasmus program in Semiotics at Université Paris 8.