Ray Leung

Senior Director - Advisory EMEA

Ray Leung is a seasoned professional in category development and trade advisory, currently serving as Senior Director - Advisory EMEA at XTEL since October 2025, after a brief tenure at Kantar. Prior experience includes significant roles such as Category Development Director at Kiddylicious, where Ray implemented promotional strategies and managed product portfolio efficiently, and Head of Category Management at Peter's Yard. Ray has also held senior positions at Energizer Holdings and IGD, focusing on transformation projects and capability development for various high-profile clients including P&G, Unilever, and Tesco. Early career experience includes significant roles at Mondelēz International, Reckitt, and Britvic plc, showcasing a robust background in customer marketing and category management. Ray holds a BA Hons degree in Marketing from De Montfort University.

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