Main Project Profile: XTREME - Mixed Reality Environment for Immersive Experience of Art and Culture

Associate Professor Mairtín Cunneen is the Living Lab PI and leads a multidisciplinary research group based at the University of Limerick, dedicated to exploring the complex relationship between AI, ethics, regulation, and accountability. As a core research partner in the €8M Horizon Europe-funded XTREME project, we examine AI’s societal impacts and governance needs, ensuring that future AI systems are developed responsibly and ethically.

📢 Our EU-Funded Research Focus
🔹 Investigating AI’s social, environmental, and ethical implications
🔹 Analyzing AI innovation pipelines from technical, commercial, and regulatory perspectives
🔹 Understanding AI as a global phenomenon requiring novel governance approaches
🔹 Shaping AI policy and ethical frameworks for responsible, transparent development

🔹 Part of the Living Lab at UL, we contribute to cutting-edge research in AI, immersive technologies, and their societal implications, working at the forefront of responsible AI innovation.

💡 Why Our Work Matters
AI is more than a technology, it’s a cultural, economic, and ethical force. Through interdisciplinary research, we bridge the gap between AI’s potential and societal needs, ensuring accountability, inclusivity, and sustainability in AI advancements.

🤝 Collaborate With Us
We welcome collaborations with researchers, industry leaders, and policymakers committed to ethical AI governance. Let’s shape AI’s future together, ensuring it is not just powerful, but transparent, responsible, and socially beneficial.

XTREME Living Lab

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XTREME Living Lab

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