Nick Fox is an interim CEO. They currently serve as interim CEO at XXL (2025–Present). They previously served as Managing Director at Lovell Sports (2020–2025) and as Managing Director - IBML at Frasers Group (2024–2025). Earlier in their career, they were the Managing Director at Sports Directory (2016–2025) and Group Product Manager – Team Sports at Dunlop Slazenger International Ltd (2004–2013), as well as Key Account Manager at Dunlop Slazenger International Limited (1999–2002) and Regional Sales Manager at Wolverine World Wide (2002–2004), and held a role in Sports Direct International (2013–2016) and Cadburys Trebor Bassett (1997–1999). They are pursuing studies at Nottingham Trent University.
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