Rasmus Söderlund

Rasmus Söderlund is an experienced professional in digital analytics and conversion rate optimization, currently serving as VP Digital Analytics & CRO at XXL Sport & Villmark since March 2022. Prior to this role, Rasmus held the position of CRO Lead at Atea Sverige from November 2021 to March 2022. Rasmus's previous experience includes various roles at XXL All Sports United, including CRO & Insights Specialist and CRM & Insights Specialist, from August 2015 to November 2021, as well as E-category manager. Earlier in Rasmus's career, roles included a sales position at Stadium from April 2010 to August 2015 and a mechanic role at Cykelringen from April 2007 to April 2010.