Peter Hackl

Team Lead AI Data Science
at XXXLutz Group

Peter Hackl serves as a Senior AI Developer and Data Scientist at XXXLdigital, where responsibilities include structuring and leading projects, leveraging AI for business value, and implementing scalable solutions utilized by millions monthly. Prior experience as an Independent Online Marketing Consultant involved data analysis and performance-based marketing for various B2B and B2C clients. Other noteworthy positions include consulting for A1 Telekom Austria and Johnson Controls, as well as internships focusing on project management and competitor analysis. Peter Hackl holds a Master of Science in Strategy, Innovation, and Management Control from WU (Vienna University of Economics and Business) and has participated in exchange programs at notable institutions, including the University of Florida and Texas McCombs School of Business. Current education is pursued at Technische Universität Wien.

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