Alex Birch

Alex Birch is a seasoned entrepreneur and technology executive with extensive experience in workplace management solutions. As Co-Founder and CEO of XY Sense since August 2016, Alex has been instrumental in developing innovative technology that leverages smart sensors and AI to enhance workplace environments. Additionally, Alex co-founded Serraview in 2002, where responsibilities include serving as Managing Director for Australia and Head of Product, focusing on strategic workplace management software that optimizes resource allocation and decision-making for commercial property management. Alex is also a member of the Summit Club at Innovation Bay since April 2022. A graduate of the University of Melbourne with a degree in software engineering, Alex Birch combines technical expertise with leadership in building impactful technology solutions.