Sergi De Pablos

CTO & Co-founder at Yaba

Sergi De Pablos is the CTO at Yaba. Sergi was previously the CTO and co-founder at Ulabox S.L from January 2010 to November 2020. At Ulabox, they were responsible for the architectural design and development of their ecommerce solution based in Symfony2. Some of their notable achievements include being the first European to have a fully responsive online supermarket and next-day delivery with two-hour-long timeslots. In addition, they oversaw the development of advanced logistics businesses logic and a REST API used by both mobile apps and external ecommerce platforms.

Prior to Ulabox, De Pablos was the lead developer and co-founder of Goodbuyamigo.com from January 2010 to October 2010. Goodbuyamigo was a social app that allowed people to ask advice on any buying decision process to close friends both on Twitter and Facebook. The app was devised in a iWeekend Barcelona and was a finalist in the Campus de Emprendedores SeedRocket 2010.

From October 2006 to November 2009, De Pablos served as the CTO at Linkara S.L. & Mysofa.es. And finally, from January 2000 to October 2006, they were the lead developer and CTO at quesabesde.com.

They are on a team with Patxi Archanco - CFO, Tomás España - Head, Origination, and Bruno Lequeux - Head, Due Diligence. Sergi De Pablos reports to David Baratech, Co-CEO.

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