Karl Garberg

Chief Marketing Officer (CMO) at Yabie

Karl Garberg has a long and varied work experience. Karl began their career in 2010 as a Strategy Intern at Det sthlm. Karl then became a Summer Intern at GolinHarris in 2014, and a Creative Intern at PURE - connect creativity in the same year. In 2015, they were Brand Communications Manager at iZettle, and in 2016 they were a Strategist at McCann Stockholm. In 2017, they were Marketing Director at Toborrow, where they initiated and drove a brand journey with a new visual identity and communication concept. In 2018, they became Head of Marketing at United Spaces, where they reshaped and built up the marketing team and developed a new brand platform and visual identity. In 2021, they were Chief Marketing Officer (CMO) at both Yabie and Safello. At Safello, they were responsible for communication and marketing activities connected to the IPO and launched the first crypto campaign in Sweden.

Karl Garberg began their education in 2010 when they attended Berghs School of Communication. After one year, they moved to Edith Cowan University, where they obtained a Bachelor of Arts (B.A.) in Communication in 2011. In 2012, they continued their education at Vrije Universiteit Brussel, where they earned a Bachelor of Arts - BA in Marketing & Communications in 2015. In 2016, they obtained the YouTube Brand Partner Program // Content Strategy certification from YouTube.

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