Yevgeni Yakobson

Yevgeni Yakobson has a diverse work experience in various digital marketing roles. Yevgeni started their career at Spiral Solutions, where they worked as an Email Marketing Specialist and later as a Business Applications & Back Office Specialist. During this time, they gained expertise in pixel tracking, media planning systems, and advanced tracking tools.

Afterwards, Yevgeni worked as an Email Marketing Manager at Kendago B2C Media, where they managed end-to-end email campaigns, including planning, monitoring, and analyzing their performance. Yevgeni also specialized in creating dynamic and responsive email templates.

Yevgeni then joined Adzz ltd. as an SEO Project Manager, where they conducted market, keyword, and competitor research to develop effective SEO strategies. Yevgeni provided content recommendations and optimized onsite/offsite strategies to improve organic search engine performance.

Yevgeni's next role was at R2Net Inc - JamesAllen.com, where they served as an Email Marketing Specialist. Yevgeni designed and deployed emails, analyzed user behavior data, and created customer journeys to achieve business goals.

Yevgeni then joined Maytronics as a Marketing Automation Specialist, responsible for planning and operating B2B and B2C Marketing Automation campaigns using Salesforce Marketing Cloud. Yevgeni built end-to-end Marketing Automation campaigns and developed customer journey mapping strategies to meet audience needs.

Currently, Yevgeni works at Yael Group as a Marketing Automation Lead, utilizing their expertise in driving marketing automation initiatives.

Throughout their career, Yevgeni has demonstrated proficiency in various digital marketing strategies, including email marketing, SEO, and marketing automation.

Yevgeni Yakobson's education history begins in 2010 when they enrolled at Braude Academic College. Yevgeni completed their studies in 2012 and obtained a practical engineer degree in Computer Software Technology/Technician.

In 2019, Yevgeni Yakobson enrolled in a Full Stack Development Course at Technion - Israel Institute of Technology. Yevgeni completed the course in 2020, although no specific degree is mentioned.

In addition to their formal education, Yevgeni Yakobson has obtained several certifications. In April 2014, they achieved the Google Analytics Individual Qualification. In July 2017, they completed The Digital Garage Certification by Google and the HubSpot Academy Inbound Marketing certification. In 2018, they obtained the HubSpot Academy - Email Marketing certification. In 2019, they received the Google Ads Search Certification.

Yevgeni Yakobson continued to acquire certifications in the following years. In 2021, they obtained the Salesforce Certified Marketing Cloud Email Specialist certification, followed by the Salesforce Certified Marketing Cloud Administrator certification in 2022 from Salesforce.