Allen Chen is a seasoned Sales Director at Yahoo!, specializing in digital advertising, strategic planning, and brand communication. With a robust 17-year background, they have played a pivotal role in multiple divisions within Yahoo!, including the Diamond Team and Reseller AM. Allen has worked with various clients, from Taiwan's top companies to SMBs, implementing effective advertising solutions. They are recognized as a Yahoo! DSP certified professional and a top instructor at DSP University, with expertise in programmatic platforms and data-driven optimization strategies. Currently, Allen continues their education at National Taipei University, while looking to innovate in digital advertising and its integration with e-commerce.
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