Barbara Pelham

Barbara Pelham serves as the Vice President and Head of Global Agency Partnerships at Yahoo since June 2019, leading an international team responsible for $1 billion in revenue and collaborating on pricing strategies and product differentiation. Prior to this role, Barbara held the position of Vice President and Global Head of Publicis at Verizon Media, where a historic global agreement was achieved, resulting in a 20% year-over-year revenue increase. Previous experience includes serving as Global Agency Director at AOL, where Barbara reversed a revenue decline for WPP and established a global partnership, and as EVP and Global Managing Partner for Mastercard at Universal McCann, overseeing a $500 million media business. Additional roles include leadership at Ogilvy agencies and Wunderman. Barbara Pelham holds a BA in Communications with a minor in Marketing from St. John Fisher University.