Barton Jones has a robust background in marketing operations and analytics, currently serving as the Director of Global B2B Marketing Ops & Analytics at Yahoo, where they lead a team to enhance campaign execution and drive business performance. Previously, they held strategic roles at Verizon Media and Oath, focusing on marketing automation and revenue attribution. Barton began their career in localization engineering at Novell and later progressed through consulting and management positions at Arthur Andersen and IBM. They hold a Master of Accounting/Information Systems from Brigham Young University.
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