Daniel Tata is an experienced media strategist with a strong background in optimizing advertising performance across various platforms, including display, video, and native. Since November 2010, Daniel has held the position of Strategic Solutions Lead and previously served as Optimization Strategist Lead at Yahoo, focusing on automotive and high-revenue accounts such as FCA, Nissan, and Ford. Prior to Yahoo, Daniel worked at Organic as a Senior Digital Contributor, guiding Hilton's digital advertising transition, and at Cadreon as a Senior Campaign Manager, securing significant media insertion orders. Additional roles include Digital Media Planner & Buyer for Jeep and Senior Digital Media Negotiator at Team Detroit, where Daniel led negotiation efforts for Ford divisions. Daniel's educational background includes a degree in Communication from Michigan State University.
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