David Laird

David Laird is a seasoned professional in insights and analytics, currently serving as Senior Director at Yahoo. They previously held the same title at Verizon Media, where they focused on advertiser research and consumer insights. With an extensive background in research roles at companies like Carat, MPG, and Directv, they have developed expertise in campaign effectiveness and strategic recommendations across various markets. David holds a Master of Science in Predictive Analytics from Northwestern University and a BBA in Marketing from Texas Christian University, as well as a certificate in SAS Data Mining from NYU.