Germán Cabello is an experienced SEO professional with a career spanning over a decade in digital marketing. Currently serving as an SEO Manager at Yahoo since January 2017, Germán has developed and implemented comprehensive SEO strategies, optimized product categorization, and executed effective link-building campaigns. Prior to this role, Germán was the SEO Ecommerce Manager at Carrefour, where responsibilities included market research, KPI definition, and creation of product page guides. Earlier experience includes positions as an Online Marketing Specialist at Grant Thornton Spain, focusing on SEO strategy and content management on WordPress, and as an Online Marketing Assistant at Destination Bristol, where Germán contributed to customer communications and analytics tracking. Germán holds a BA (Hons) in Business and Economics from the University of South Wales and a Master’s Degree in Business Administration and Management with a focus on Marketing from Universidad Complutense de Madrid.
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