Peter Sorokoff is an experienced professional in digital marketing and advertising, currently serving as the Retail Category Lead and Senior Account Director at Yahoo since November 2015. With expertise in Ad Tech, Peter collaborates with large advertisers to achieve marketing and business objectives through Yahoo's programmatic capabilities. Prior experience includes roles as Account Director for CPG & Health at Oath, and Midwest Digital Sales Director at Rodale, where Peter managed cross-brand digital revenue for a portfolio of health and lifestyle media. Earlier positions at USA Today and Gannett Digital, WeatherBug, Undertone Networks, and NBC Universal have equipped Peter with a robust background in sales and account management, complemented by a degree from Bucknell University.
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