Roger Li is a Senior Director at Yahoo, where they have worked since 2005, focusing on creative strategies in the ad tech industry. In addition to their role at Yahoo, they are an Executive Committee Member of IAB Hong Kong since 2018. Roger earned a Bachelor's degree in Information Engineering and a Master's degree in New Media from The Chinese University of Hong Kong, where they studied from 1997 to 2005. With over 20 years of experience in the ad tech business, Roger has developed a strong expertise in advertising and media.
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