Will Goodliffe is a seasoned professional in programmatic advertising and digital media, currently serving as a Senior Account Executive in Xbox Advertising at Microsoft. Previously, Will held the position of Senior Account Director at Yahoo, specializing in sales and consulting for major accounts in various verticals, including CPG and Tech. With over 15 years of experience at Yahoo/Oath/Verizon Media, Will demonstrated expertise in data management and platform sales across multiple regions, including the UK and US. Will earned a BA in American Studies from King's College London and has held roles that showcase a strong passion for leveraging innovative digital solutions for advertisers.
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