Ian Betteridge

Ian Betteridge is an accomplished professional with extensive experience in quality engineering and sports services management. Currently serving as Quality Engineer II and Warranty/Product Integrity Guru at Yakima Products since November 2011, Betteridge excels in turning challenges into opportunities. As President of both Cascade Gravity Labs and Westside Freeride since 2012 and 2005 respectively, Betteridge fosters community and progression in mountain biking across the Pacific Northwest. Prior experience includes roles as Sport Services Regional Manager and District Manager at Joe's Sports and GI Joe's, where Betteridge developed large-scale training programs and managed multiple locations. Betteridge's educational background includes a BS in Environmental Studies/Geological Sciences from the University of Oregon and certification in bicycle wheel building from the United Bicycle Institute.