Our story begins in 1988 on the Family farm in Tamworth, Australia. In 2003, the Family moved into the North America market bringing Australian innovation and a new way of doing business to America. The team has grown from 30 employees in 2003 to over 310 employees with no sign of stopping. We are a leader in the design, manufacture, distribution and service of high-quality innovative equipment.

Today the Firth Family is home to two brands that cater to homeowners, landscape companies, outdoor enthusiasts, ranchers and farmers around the globe.

Our products are fabricated and assembled in our facilities in North America and Australia and shipped to dealers around the world. With the addition of every brand and product, more and more people enter the picture to share in this dream and help make it a reality. Our employees, our network of dealers, and our customers are considered family, and just like a family, we continue to grow.

At Yakta, the newest brand of CHI, we are excited to bring a new line of outdoor power equipment that will drastically change the industry by giving the consumer a premium product with an all-new level of performance, durability and design at an incredible value.

Agriculture & Farming

Automotive

Manufacturing

Yakta

The Woodlands office focuses on IT support and business development, enhancing sales efficiency and network systems.

Woodlands

Yakta's headquarters in Woodlands, Canada

Michaela Deayton

Brodie Milne

Luke Deayton

Jotham Deayton

Emma Colin

Olena Parneta

Jaykumar Patel

Denley Symington

The Leadership Team at Yakta drives the company's strategic vision and operations. Comprised of the Chief Operating Officer, Founder & CEO, Chief Marketing Officer, and CFO, they ensure efficient management, financial health, innovative marketing strategies, and overall business growth, fostering the brand's expansion and success in the outdoor power equipment industry.

Leadership Team

The Content and Brand Team at Yakta is responsible for developing and maintaining the brand's identity and voice across all platforms. This team creates compelling content that highlights Yakta's innovative outdoor power equipment, ensuring it resonates with homeowners, landscape companies, outdoor enthusiasts, ranchers, and farmers. They collaborate on designing marketing materials, social media strategies, and promotional campaigns to enhance brand visibility and engagement. Through their efforts, they aim to communicate the value, performance, and durability of Yakta’s products, reinforcing the brand's commitment to excellence.

Content and Brand Team

The Sales and Customer Support Team at Yakta is responsible for driving sales growth and ensuring customer satisfaction. The team comprises Territory Managers and Customer Service Specialists who work collaboratively to manage client relationships, address inquiries, and provide pre-and post-sales support. Their roles include prospecting and nurturing sales leads, resolving customer issues, and ensuring that Yakta’s innovative outdoor power equipment meets and exceeds customer expectations.

Sales and Customer Support Team

The Engineering Team at Yakta is responsible for the design, development, and continuous improvement of innovative outdoor power equipment. This team works collaboratively to ensure products meet high standards of performance, durability, and design while delivering exceptional value. They integrate advanced manufacturing processes, cutting-edge software solutions, and rigorous R&D to stay ahead in the industry and support Yakta's growth and commitment to quality.

Yakta

Org chart

Teams

Leadership Team

Content and Brand Team

Sales and Customer Support Team

Engineering Team

Offices

Yakta

Org chart

Teams

Leadership Team

Content and Brand Team

Sales and Customer Support Team

Engineering Team

Offices

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