Carmen Li

Carmen Li is a skilled marketing professional with extensive experience in e-commerce and direct-to-consumer (DTC) strategies. Currently serving as the DTC Growth Marketing Manager at Yale and August U.S. since August 2021, Carmen leads multi-channel marketing campaigns and manages user experiences across e-commerce platforms. Previous roles include Assistant eCommerce Site Merchant at Pottery Barn, where support was provided for the Furniture, Lighting, and Outdoor departments, and eCommerce DTC Sample Coordinator at Gap Inc., coordinating sample logistics for the Kids Division. Additionally, Carmen has experience as a Stylist at MM.LaFleur, Concept Shop Keyholder at The Arrivals NYC, and various internships that involved digital content creation and event coordination in the fashion industry. Carmen holds an education from FIDM and California Polytechnic State University-San Luis Obispo.