Darya Demeshina

Darya Demeshina has a diverse work experience in marketing and advertising. Darya is currently serving as the Chief Marketing Officer at Yalla Market since 2021. Prior to that, they held the position of Head of Marketing at Tom Tailor from 2019 to 2021, where they were responsible for developing marketing strategies, coordinating trade-marketing activities, implementing customer communication strategies, and managing CRM projects.

Before joining Tom Tailor, Darya worked at Podryzka as the Head of Advertising from 2017 to 2019. In this role, they oversaw the planning and coordination of trade-marketing activities, developed promotional campaigns, managed digital tools and applications, and handled marketing content delivery through various channels.

Prior to their role at Podryzka, Darya worked as the Head of Promo & Event at OBI Group Holding from 2015 to 2017. Their responsibilities included creating an annual trade-marketing calendar, organizing promotional activities in OBI hypermarkets, and collaborating with commercial departments.

Darya also gained experience as the Head of Advertising Group at Eldorado LLC from 2013 to 2015, as the Marketing Group Head at B&N Bank from 2012 to 2013, as the Leading Marcom Manager at Euroset from 2010 to 2012, and as a Media-Manager at Eksmo from 2008 to 2010.

Darya Demeshina attended the State University of Management (SUM) from 2008 to 2013, where they earned a Specialist degree in Advertising.