Andy Booth is an experienced marketing professional currently serving as Directora de Marketing at Yalo, focusing on defining personas, messaging, positioning, and go-to-market strategies for new product launches. Prior roles include Sr. Marketing Manager and Digital Marketing Manager at Yalo, Product Marketing Lead at ThirdPartyTrust, and teaching positions at Coderhouse in Growth Marketing and Product Management. With a strong background in management consulting at Accenture, responsibilities included developing training strategies and managing change initiatives for diverse client needs. Andy holds an Industrial Engineering degree from Universidad de la Marina Mercante, along with a postgraduate degree in Coaching and Leadership from Universidad Torcuato Di Tella, and additional qualifications in Product Management and Growth Marketing from Coderhouse.
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