The Technology and Digital Development team at Yamaha Motor Canada Ltd. focuses on enhancing digital experiences and ensuring robust cybersecurity for the company's online platforms and customer interactions. This multidisciplinary team drives digital transformation initiatives, develops and maintains websites, manages CRM systems like Salesforce, and engineers software solutions that align with Yamaha’s commitment to innovation and customer satisfaction. By leveraging technology, they aim to create seamless and engaging experiences that resonate with Canadian customers in the motorsport and marine sectors.