A. Orpinell

A. Orpinell has extensive experience in marketing and digital transformation, currently serving as the Marketing Division Manager at Yamaha Motor Europe N.V. since June 2015. Responsibilities include overseeing brand marketing, communication, trade marketing events, and digital marketing strategies with a focus on eCommerce and CRM governance, managing a team of 30. Prior experience includes roles as Digital Marketing & CRM Department Manager at Yamaha Motor Europe, and Marketing Communication Department Manager and Trade Marketing Manager at Yamaha Motor Spain, where A. Orpinell led national marketing initiatives and co-branding activities. Earlier positions in trade marketing roles at Familia Torres, Intersport España, and Damm provided a solid foundation in promotional planning and market analysis. A. Orpinell holds an MBA from Esade and a second MBA from Indiana University’s Kelley School of Business.