Shih-Hsien (Queenie) Lee

Shih-Hsien (Queenie) Lee has extensive experience in digital marketing and media buying. Shih-Hsien (Queenie) started their career at Longbon as a Marketing Specialist, where they measured and optimized promotional campaigns and managed advertising campaigns. Shih-Hsien (Queenie) then worked as a Media Buyer and Marketing Specialist at President Chain Store Corporation, where they performed market research, managed budget, and handled Bing ads, Google ads, and social media ads.

After that, they joined (Fubon) momo.com Inc. as a Senior Media Buyer and Marketing Specialist. In this role, they were responsible for media buying, execution, and optimization for SEM, display ads, affiliate ads, and social media. Shih-Hsien (Queenie) also analyzed website traffic and performance, planned marketing strategies, and negotiated with advertisers to increase media traffic and ROI.

Currently, Shih-Hsien works at Yami as a Digital Marketing Manager. Shih-Hsien (Queenie)'sresponsibilities include managing digital marketing expenses, overseeing all digital channels, and optimizing various paid ads, SEO, email, affiliate channels, web/App notifications, and media buying. Shih-Hsien (Queenie) is proficient in optimizing SEM, shopping ads, display ads, Apple search ads, social media ads, YouTube ads, and retargeting ads. Shih-Hsien (Queenie) has achieved significant results, such as doubling the ROAS of paid search and retargeting ads within 4 months.

Overall, Shih-Hsien (Queenie) Lee has a proven track record in digital marketing, media buying, and optimizing advertising campaigns.

Shih-Hsien (Queenie) Lee completed a Certificate in Digital Marketing from the University of California, Irvine Division of Continuing Education from 2017 to 2018. Before that, they obtained a Bachelor of Business Administration (BBA) degree in Finance and International Business from Fu Jen Catholic University between 2003 and 2006. Queenie also holds a certification in Sponsored ads from Amazon Ads, which they obtained in February 2023.