Erika Soto

Erika Soto is an accomplished marketing professional with extensive experience in various leadership roles primarily at Yanbal since September 2013, where responsibilities have included serving as Marketing Director and overseeing multiple brand management positions for skin care and jewelry categories. Previous experience includes a Brand Manager role at Pronaca, focusing on market strategy and product development, and a Brand & Trade Activator position at Kimberly-Clark, emphasizing trade marketing and distributor relations. Educational credentials include a Master's in Communication Management from ESIC Business & Marketing School, a postgraduate degree in E-commerce and Digital Marketing from EADA Business School, and a Commercial Engineering degree from Pontificia Universidad Católica del Ecuador, among others.