Nataliya Trotsenko

Nataliya Trotsenko is the Head of Product Marketing at Yandex Plus, where they define and execute marketing strategies for subscription services while leading a team of seven. With over ten years of marketing experience in both IT and FMCG sectors, Nataliya previously worked with Nestlé and Unilever, achieving significant subscriber growth and successful product launches across multiple markets. They hold a Bachelor's degree in Management and are pursuing a Master's degree in Project Management and an MBA from the Higher School of Economics and Middlesex University, respectively.