Yang Rutherford shape brands that cut through the noise with concise strategies and crisp creativity. Less is frequently more.

With studios in London and Hong Kong, and projects all over the world, Yang Rutherford's work is inherently cross-cultural. Ideas flow freely from one team to another; from West to East and vice versa. 

Our promise is that both Founding Partners, with over 60 years of combined experience, work on every project from start to finish.

Substantive, meaningful and on-point, our brands are crafted for the longterm. As are our client relationships, allowing us to fully build out and maintain the brand direction.

Yang Rutherford

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