Bill Bergofin

Bill Bergofin has extensive experience in marketing and creative roles within the sports and media industry. Bill is currently the Head of Marketing & Creative at YES Network, where they lead the internal YES Agency and contributes to the digital transformation of the brand. Prior to this, Bill served as an Advisor at mktg.ai.

From 2021 to 2023, they worked as a Principal at cl!ent, where they developed and executed strategic planning, brand positioning, growth marketing, and content development for fintech and media start-ups. Bill also acted as the CMO for HappyNest, contributing to significant revenue growth during their tenure.

Bill's previous experience includes roles at NBCUniversal Media, LLC, where they were Senior Vice President of Business Development/Brand and Content for Telemundo Deportes & Universo. Bill played a key role in securing a partnership with FIFA and oversaw coverage of the Men's and Women's World Cups.

Prior to that, they were SVP of Marketing and Promotion at NBC Sports, where they led consumer and B2B marketing efforts for the brand, produced high-profile advertising and digital content, and built an award-winning in-house agency.

Before joining NBC, Bill held positions at Comcast, SS+K, FOX Sports, and the National Football League (NFL), where they gained experience in rebranding, product development, corporate identity, and consumer engagement. Throughout their career, Bill has consistently demonstrated their ability to drive growth and success within the sports and media industry.

Bill Bergofin holds a Bachelor of Arts degree in Justice & Law from American University. Bill also obtained a certificate in Digital Marketing: Customer Engagement, Social Media, Analytics & Planning from Columbia University. However, no specific start or end years are provided for either of these educational pursuits.